The words your business uses to communicate online will either encourage potential clients to engage or drive them away. You need clear, concise, jargon-free, action-oriented copy to encourage readers to take the next step.
I am passionate about helping businesses communicate online through:
Website Content Strategy and Copywriting – I follow four steps to create effective website copy.
- Listen and Probe. You know your business better than anyone else does. I represent a potential client who needs to understand your products or services in layman’s terms. As an outsider, I will ask questions that extract your business’s specific offerings, clarify how your organization differs from the competition, and illuminate the benefits of working with your business. I’ll ask you to complete a questionnaire and we’ll meet or connect on the phone to discuss and clarify your responses. At the end of this step, I will understand your business’s unique offering and your website goals.
- Recommend and Organize Content Areas. Once I understand your business, I’ll work with you to determine the content your website should include and organize it in a manner that is intuitive to site visitors.
- Write. Write. Write. It’s time to put pen to paper, or rather, fingers to keyboard. I’ll review your responses to the client questionnaire, the notes from our conversation, and any materials you provide to draft copy for each of your web pages. The text will be informative, appropriate for your audience, and will follow the web’s best practices for presentation.
- Review. Revise. Finalize. Deliver. We’ll fine-tune the copy until it’s just right. If you need website design and development services, I’ll connect you with the best so your business will sound and look great online.
Blog Article Writing – These days, there’s no better way to keep your audience engaged, position your business as an expert in its field, and improve search engine results. I’ll work with you to create fresh content on a regular basis. View example.
Email Copywriting – Now that you have all that interesting content on your website, you’ve got to drive people to your site to read it. Email marketing allows you to send current or potential customers information, offers, and news about your business and then link them to your site to read more or complete an action. When it’s done well, email marketing can generate impressive results. View example.
Social Media Marketing – Popular social properties like Facebook, LinkedIn, and Google+ offer an effective and affordable way to build relationships with new and existing customers. Sharing information on these platforms appropriately can create a powerful dialogue with your audience.
Online Profile Optimization – Your website is just one of many places you and your business may appear online. It’s equally important that you and your business are represented appropriately on social media and industry sites like LinkedIn, Facebook, Healthgrades, and Lawyers.com… not to mention sites on which you might not even know you appear, but the search engines do. Identify the profiles, claim them as your own, then update the content and use them to promote your business. View example.
Proofreading and Editing – A second set of eyes is always a good thing in my book. After staring at something for long enough, it’s easy to miss typos – or worse – miss an opportunity to connect with a reader. An outside perspective can illuminate opportunities for improvement internal content writers may not see themselves. View example.
Let’s Talk – I can create and improve a variety of other communication materials including:
- Press releases
- Marketing collateral
- Internal business documents